Simona+Grigalaityte

Presentation: []

**__Topic: __** ,,Red Bull‘‘

**__Goal: __** To persuade

**__Audience and their characteristics: __** Working/studying people all over the world. Age: 16 – 55 (teenegers/students-adults). Education, status: not important. Audience seating: choose large lecturer theatre ( to fit as many people as possible).

**__Specific purpose: __** To persuade my audience that „Reb Bull“ is the best source of energy.

**__Main idea: __** To persuade my audience that „Red Bull‘s“ company provides for them the best product with its non-harmful ingredients, best benefits, market concept which is orientated to people and finally „Red Bull“ gives wings for its consumers.

**__Main points: __**

· Little induction about „Red Bull‘s“ creator, history. · „Red Bull“ ingredients: Taurine,Glukoronolakton, Caffeine, B- group Vvitamins’. · ‘’Red Bull” benefits: increases performance, increases concentration and reaction speed, improves vigilance, improves the emotional status, stimulates metabolism and etc. · <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">“Red Bull” market concept: 35% of money which Red Bull gain from selling’s they spend to the marketing and satisfy their customers’ expectations, wishes.

**__<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">Working outline: __**

**<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">Introduction: **

<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">A. Introduce my self and why I‘m here. <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">B. After it, ask: Do somebody needs wings? And give some free Red Bull‘s for people who will say yes I need wings.

**<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">Body: ** **__<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">1. __**__<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">Induction about „Red Bull‘s“ creator and history. __

**<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">I. **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;"> „Red Bull“ creator: **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">A. **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;"> Dietrich Mateschitz - the owner; **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">B. **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;"> A little bit his biography ( born 20 May 1944, is an Austrian businessman). **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">II. **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;"> „Red Bull“ history: **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">A. **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;"> 1984 “Red Bull” was founded. D. Mateschitz explored this product in a businnes trip in Thailand. <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">**B.** In 1987 started selling ,,Red Bull” energy drink on the Austrian market. **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">C **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">. The world's No. 1 energy drink. Around 4 billion cans of ”Red Bull” are consumed every year. More than 150 markets around the world. More than 250 competitors and it is still No. 1. Today Red Bull has annual sales of approx. 4 billion cans in 160 countries.

**__<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">2. __**__<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;"> “ ____<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">Red Bull“ ingredients: ____<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">Taurine,Glukoronolakton, ____<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">Caffeine, ____<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;"> B- group V ____<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">itamins. __

**<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">I. **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">Ingredients:


 * <span style="font-family: 'Arial','sans-serif';">A. **<span style="font-family: 'Arial','sans-serif';"> Taurine - Taurine is a conditionally essential amino acid which is naturally occurring in the human body. In situations of high stress or physical exertion, increased amounts of taurine are eliminated from the body and cannot be replaced by the body in sufficient amounts. Taurine is involved in vital functions of the human body. Taurine acts as an antioxidant and has been shown to promote detoxification by binding together with harmful substances and thereby accelerating their excretion from the body.
 * <span style="font-family: 'Arial','sans-serif';">B. **<span style="font-family: 'Arial','sans-serif';"> Glucuronolactone - a carbohydrate. It is naturally occurring in the human body where it is involved in detoxification processes, supporting the body in eliminating waste substances from the body.
 * <span style="font-family: 'Arial','sans-serif';">C. **<span style="font-family: 'Arial','sans-serif';"> Caffeine - is known for its beneficial effects on mental and physical functions. It has been shown to improve e.g. reaction speed, alertness and concentration. Caffeine also stimulates fat-burning during endurance activities and thereby helps to use fat stores in the body which results in a more efficient supply of energy.
 * <span style="font-family: 'Arial','sans-serif';">D. ** <span style="font-family: 'Arial','sans-serif';">B-group vitamins play an important role in energy metabolism, such as the build-up and break-down of carbohydrates, fat and protein. B vitamins are also shown to support mental and physical performance.

**__<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">3. __** //__<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">‘ __//__<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">’Red Bull” benefits: ____<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">increases performance, increases concentration and reaction speed, improves vigilance, improves the emotional status, stimulates metabolism and etc. __ **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">I. **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;"> „Red Bull“ benefits: **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">A. **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;"> Increases performance, increases concentration and reaction speed, improves vigilance, improves the emotional status, stimulates metabolism (Red Bull’s effects are appreciated throughout the world by top athletes, busy professionals, active students and drivers on long journeys). **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">B. **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;"> “Red Bull” is an energy drink that works. “Red Bull” has always been and always will be more than just a hot secret for the night owl and the non-stop party-animal. It is appreciated by a wide range of people, such as the overworked taxi driver, the stressed manager, the exam-anxious student and the pressured journalist…. It is used by surfers in the summer and snowboarders in the winter and etc.
 * <span style="font-family: 'Arial','sans-serif';">C. **<span style="font-family: 'Arial','sans-serif';"> “Red Bull” energy drink does what it says it does: no lies. Numerous scientific studies in the fields of sports medicine, internal medicine and psychology confirm the effects described for “”Red Bull” energy drink. All scientific studies are peer-reviewed, published and can be found in public databases.
 * <span style="font-family: 'Arial','sans-serif';">D. **<span style="font-family: 'Arial','sans-serif';"> Drink “Red Bull” whenever you need to boost your energy or concentration! You should drink it at times of increased mental and physical strain, for expl. on long sleep-inducing motorways, during intensive working days, prior to demanding athletic activities or before tests and exams. It is recommended to drink one can before the start of a concentration task, the start of a race or game in sports.
 * <span style="font-family: 'Arial','sans-serif';">E. **<span style="font-family: 'Arial','sans-serif';"> Vegetarians also can drink “Red Bull”. This energy drink does not contain any animal products or substances derived from animals.
 * <span style="font-family: 'Arial','sans-serif';">F. **<span style="font-family: 'Arial','sans-serif';"> “Red Bull” energy drink is gluten free, vegan, wheat free, dairy free! Moreover “Red Bull” is suitable for Halal(any object or an action which is permissible to use or engage in, according to Islamic law) and Kosher(Kosher foods are those that conform to the regulations of the Jewish Halakhic law framework).

**__<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">4. __** __<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">“Red bull” marketing concept: 35% of ____<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">money which” Red Bull” gain from sellings they ____<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">spend ____<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">to the marketing and satisfy their customers’ expectations, wishes. __

**<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">I. **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;"> Sales: **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">A. **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;"> Off premise 65%: Market, kioks and etc. places where you can buy only not opened can. On premise 35%: caffes, bars, hotels, canteens, restaurants and etc. places where u can get opened or not can of “Red Bull”. Consumers can choose. **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">II **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">. Spend 35% of profit: advertising, sponsorship for extreme sports, support other organizations, cultural activities for youths. **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">A. **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;"> Advertising – the most popular sentences is: “Red Bull” revitalizes body and mind; “Red Bull Gives You Wings!!”. For advertising it is used funny cartoons. It atrract everyone’s attention and aren’t annoying. **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">B. **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;"> Sponsorship for extreme sports. Sports: <span style="font-family: 'Arial','sans-serif';">Flugtag, Cliff Diving, X-Figters, Airrace, <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">Crashed Ice, Soap Box Race. Athlete sponsorship of B.A.S.E jumping World Record holder //<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">Felix Baumgartner //<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">. Also racing in F1 and Scuderia Toro Rosso. Red Bull has teams at MotoGP. Soccer Team at Austrias soccer league. Red Bull New York team is at American Professional Soccer League ( this company is not concerned only about getting profit, it thinks and supports young sportmens, inresting, exciting sports). **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">C. **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;"> Cultural activities for youths: “Red Bull” Music academy, “Red Bull” Illume, “Red Bull” art of the can. **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">D. **<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;"> Support other organizations: “Red Bull” communication center (which is included: media relationship,production and publications, internet, editorial news distribution, coorporate communications).

**<span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%;">Conclusion ** <span style="font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">“Red Bull” is in the market for 23 years. It’s not young product. During all these years it always full fill all its consumers expectations. And we promise to do it all other coming years. Because “Red Bull” company/product work for only one purpose: To give Wings for Everyone who need them! Just don’t hesitate take these wings and fly away from tiredness!